Knowledge Base
Glossary
Plain-English definitions for the terminology used across UCreative.
- 301 Redirect
- A permanent redirect that sends users and search engines from an old URL to a new one.
- A/B Testing
- A method of comparing two versions of a webpage to see which one performs better.
- Alt Text
- A written description of an image used by search engines and screen readers for accessibility.
- Backlink
- A link from another website that points to your site, signaling credibility and authority.
- Bounce Rate
- The percentage of visitors who leave a website after viewing only one page.
- Call-to-Action (CTA)
- A prompt, such as a button or link, that encourages users to take a specific action.
- Conversion Rate
- The percentage of visitors who complete a desired goal, such as purchasing or signing up.
- CPC
- The amount an advertiser pays for each click on their ad.
- CPM
- The cost an advertiser pays for every 1,000 times their ad is shown.
- CTR
- The percentage of people who click on an ad or link after seeing it.
- Heatmap
- A visual tool that shows where users click, scroll, and move on a webpage.
- Impressions
- The number of times an ad or piece of content is displayed to users.
- Landing Page
- A standalone web page created for a marketing or advertising campaign, designed to convert visitors.
- Long-tail Keyword
- A specific, multi-word phrase that targets a narrow audience and often has lower competition.
- Meta Description
- A short summary that appears under a webpage's title in search results, describing the page's content.
- PPC
- A paid advertising model where the advertiser pays each time a user clicks on their ad.
- Quality Score
- A rating used by Google Ads that estimates the relevance and quality of your keywords and ads.
- Remarketing
- Targeted advertising that reaches users who have previously visited your site, encouraging them to return.
- Responsive Design
- A web design approach that ensures a site looks and works well on any device screen size.
- ROI
- A measure of the profit earned relative to the cost of an advertising campaign.
- Schema Markup
- Structured data added to a webpage that helps search engines understand and display its content more clearly.
- SEO
- The practice of improving a website's visibility in search engine results to attract more organic traffic.
- SERP
- The list of results displayed by a search engine after a user enters a query.
- SSL Certificate
- A digital certificate that encrypts data transferred between a website and its visitors, enabling HTTPS.